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Over the last three years, social networks have experienced exponential growth. Employee networks have grown accordingly, offering access to structured career data through sites like LinkedIn in particular, and unstructured data through networks like Facebook. Employees are continually adding new contacts and growing personal networks. Job posting tools that share jobs into social networks are often described as social referral tools, though this is an inaccurate and misleading description. The more sophisticated of these tools create unique links for sharing that enable employers to identify which of their employees originated the share. This is useful for recognition and reward, whilst the practice of sharing jobs in the wider network is to be encouraged in order to reach job seekers who are browsing or using search engines to identify opportunities.
Job seekers are increasingly connecting with their peers in organizations they want to work for. Encouraging employees to share jobs into their networks offers the potential to reach these connections, but it is only a chance. A direct message is always going to prove to be more effective.
In this whitepaper, leading referrals expert Bill Boorman explores social referrals, including 8 referral program killers, the social difference and internal vs. external referrals. Download our free whitepaper, Creating A Social Employee Referral Program, to learn how social networks can:
ABOUT THE AUTHOR
Bill has designed and implemented globally recognized employee referrals programs at companies including Oracle and BBC Worldwide. As lead advisor to RolePoint, he was instrumental in product development strategy at RolePoint.
Founder of #TRU, @billboorman
Copyright 2016 RolePoint, Inc.
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A RolePoint Whitepaper by Bill Boorman